Ray Staiger Limited

Updating Ray Staiger Limited Website:

At Ray Staiger Limited, my main project was to create all the content (images, products, copy, sitemap) to populate the new website. The goal was to show the full product range available and give prospective customers the ability to enquire for a quote. This website can be found here.

TOGGLER Website:

The majority of Ray Staiger Limited transations are B2B, however as the exclusive supplier of TOGGLER products in New Zealand, it made sense to be able to sell these products to the general public and not just distribute them through retailers. I created an e-commerce website selling TOGGLER products which can be found here.

Catalogue:

The Ray Staiger Limited catalogue was once upon a time not so long ago, a black and white document made on an Excel spreadsheet that was hand-bound for sales reps to promote the wide product range available. I redesigned this catalogue, made it available digitally through PDF/online and set it up to be printed in-house as a booklet with a staple closure. A copy of the product catalogue can be found here.

CRM System:

When I started at Ray Staiger Limited, sales reps were taking their notes on paper. Which is great, except for when they leave, and someone new needs to know the historic conversations and orders of every customer they are calling on. I researched, trialled, setup, trained statff and implemented their first Customer Relationship Management (CRM) system. Whilst there are many CRM systems out there, the key was to find one that would function the way the team at Ray Staiger Limited required it to and was simple enough to use to ensure all reps were able and happy to use the new system. Ray Staiger Limited is still using Less Annoying CRM 3+ years later.

McDonald's Hamilton

Automated Voucher System:

Customer Care at McDonald's is a massive job when serving thousands of customers on a daily basis. I automated and turned digital what was once a very cumbersome job... manually entering details for tracking feedback, writing out vouchers and literally posting them in the mail. I used a multitude of online platforms to automate every part of the process and incorporate the current system used. One of the main challenges of this project was to find a copupon platform that worked the way we needed it to. This included needing to be physically shown to an employee and expire upon use. I researched, trialled and tested many platforms before settling on CouponTools as the best choice to fulfill this need. This is an example coupon and you can learn more about the integrations I created for this project highlighted as a CouponTools Case Study here.

McDonald's Frankton Re-image:

McDonald's Frankton had massive renovations to the restaurant which were completed in May 2018. The re-image featured McDonald's New Zealand's largest Playland. I was in charge of all promotion for the re-launch. I organised and implemented a city-wide advertising and PR campaign including a grand opening celebration to build hype. McDonald's Frankton has since consistently been in the top 3 sales store in the country.

The renovation also featured two purpose-built party rooms which prompted a trial featuring a new children's birthday party package for McDonald's NZ Head Office. I was in charge of implementing the new party package at Frankton: sourcing items, hiring and training staff, reporing figures and I set up an online party booking system. Prior to this, customers would need phone the store to write details into a notebook in order to make a booking. While the party package we trialled for head office did not proceed past the initial period, McDonald's Frankton is still using the booking system for free room reservations. The booking site can be found here.

Other Projects:

Anyone who has worked at McDonald's knows that the technology and systems to run the restaurant are about as immaculate as they get. However when it came to resources for managers to prepare for their shift, we had initially collated any available information into a multitude of thick booklets which we printed out monthly. Instead of these hefty monthly costs and needing operations managers to physically check who had completed pre-shifts, we invested in a digital alternative. I transferred the relevant content (a lot of which was duplicated on paper) into an online checklist using iAuditor and shift managers completed these on store iPads. This allowed the operations managers to get notified as soon as a pre-shift was completed and the outcomes required.

In this role I also oversaw the sponsorship and all collaborations/events with the likes of Waikato Rugby Union, WaiBOP, Balloons Over Waikato, Hamilton Christmas and Waikato Student Union. Examples of activities we did can be viewed along the way on the Facebook page that I managed.

I wrote and took all the images featured in this article on a campaign I planned and executed where customers could trade a can for a cheeseburger.

Waikato Supper Club & Supper Club Recipe Book:

In 2018 & 2019 I sat on the Waikato Supper Club committee and was in charge of all communications and set-up/running the event on-the-day with Ronald McDonald House Charities (RMHC®) staff. The 2019 Waikato Supper Club raised over $120K. I was also part of the 4-person project team for the Supper Club Recipe Book and created the product guide that was sent to all McDonald's restaurants in NZ for the book launch.

Essence Wellness Clinic

Web Design:

Laura needed a way to showcase the ever-evolving list of services and products avaiable to her clients. Check out Essence Wellness Clinic's website here.

Logo and Design:

I designed the logo for Essence Wellness Clinic as well as business cards and a brochure outlining services seen below.

Giving Tree Fundraiser Project

From October-December 2016, I established a fundraising project for Waikato Women’s Refuge to bring a Christmas wish to every child living in their safe houses. I teamed up with a few Waikato ASB branches to give customers the opportunity to provide Christmas wishes to children living in safe houses. I designed a tag with details of each child's age, name and Christmas wish. Tags were hung on Christmas trees for customers to take, fulfill and bring back to the ASB branch. I then collected, wrapped and gift-tagged a present for each child that Waikato Women's Refuge distributed to the families. The website is no longer running, but the below are screenshot examples of the website I built with more information about the fundraiser.

Miscellaneous Work:

What I Can Do For You...

Web Design

Need a website created? Updated? Given a bit of a touch up and some love? Or just some help to figure out how it all works? I have experience using Wordpress, WooCommerce, Squarespace, Shopify and coding websites (like this one!) from scratch.

Graphic Design

Need a logo? Poster? Flyer? Brochure? Business card? Content for social? I've got you covered.

Digital Business Solutions

Do you feel like there's a way what you're doing could be done easier but just have no idea where to begin? Have an operational issue you just don't know how to solve? My passion is creating solutions to your problems.

Social Media

Need help creating impactful social media content? I have experience growing social media following organically through well-planned social media content, campaigns and promotions.